A historical brand

Founded in 1827 by Mr. François-Étienne Violet, the Violet perfumery marked the French cosmetics industry. Holder of several patents including one for thridace soap, the company received many awards during its existence. After many years of success, the various world wars and crisis weakened the perfume house. Violet eventually stopped activity around 1955. However, three young men from Paris brought the company back to life in 2017.

The start of a new one

It is on the benches of a perfume school in Paris that 3 friends decided to restore this old French perfumery. Becoming the successors of Violet, Victorien, Paul and Anthony gave the name rebirth. Their profiles, although different, were driven by the same passion for perfume and history. Friends and colleagues, their complementary characteristics have allowed them to rebuild a modern brand with respect to Violet’s past.

Read more about Violet's story here.

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