100% French, 100% NICOLAÏ
NICOLAÏ is a niche perfume brand from Paris, France with a long history. With the opening of NICOLAÏ PARFUMEUR-CREATEUR in 1989, Patricia de Nicolaï and her husband Jean-Louis Michau took an audacious gamble by creating, signing and selling her own perfumes. The era of the auteur in the perfume business hadn’t yet arrived, and being a ‘nose’ (professional perfumer) was primarily a man’s role.
From the beginning, the house of NICOLAÏ has taken devotion to top quality and complete creative freedom as its credo, maintaining a distinguished elegance that never bows to the diktats of marketing. This was the philosophy of the Guerlain family, from which Patricia is a descendant on her mother’s side. She is the great-granddaughter of Pierre Guerlain who, with his brother Jacques as chief perfume designer, propelled their company to success in the first part of the 20th century.
Over the years, such rigour has captured an audience hungering for beautiful creations. Today, NICOLAÏ PARFUMEUR-CREATEUR is one of the jewels of the independent French perfume industry, whose products are exported around the world. Patricia is now assisted in her creative work by her son Axel de Nicolaï, who is also the enterprise’s director-general for development.
For both Patricia and Axel, it all begins with the raw materials, as well as the most innovative synthetics. They choose from among the best sources and producers of natural ingredients, ignoring the constraints of cost. Thus Patricia’s creative palette includes Indonesian patchouli, Cambodian oud and essence of Turkish rose – unique ingredients that tingle on the skin and provide a pleasant surprise even hours later.
NICOLAÏ owns its own production and packaging Factory in the heart of the ‘Cosmetic Valley’. Its laboratory is located just a few steps away from the Louvre and the Palais-Royal.